01
Audit & strategy
I dig into your account (or your goals, if you're starting fresh) and build a plan around your business.
Paid Ad Management
Facebook and Instagram ads, run for you.
I take over your Meta ad account and run it day to day: strategy, targeting, creative, and the adjustments after launch.
Get a quoteWhat you get
I audit your current account, set the Meta Pixel to count real leads, and make new image and video ads to test. Each month you get a report you can read in two minutes, plus a call whenever you want one.
What paid ads do for you
You control when the work comes in
You turn spend up ahead of a slow month and down when you're booked out.
You reach people who have never heard of you
Organic posts reach the people who already follow you. Paid puts you in front of the ones who don't know you exist yet.
Your budget stays in your service area
Targeting by location, age, and interest means you're not paying to reach people three states away who will never book.
You learn what your customers respond to
Run two versions of an offer for a week and you stop guessing which one people want. Whatever wins in the ad is what belongs on your website and in your sales calls.
You see where the money went
You can see what was spent, what came back, and which ad did it. A newspaper spot or a sponsorship can't show you that.
It runs while you work
The campaign keeps going during jobs, on weekends, and through your busy season, when marketing is the last thing you have time for.
Referrals show up on their own schedule. You set the schedule for ads, and you see within days whether they brought in calls.
What's included
Ad account audits
A full review of your existing campaigns, targeting, and spend to find what's wasting your budget and what's working.
Meta Pixel and conversion tracking
The pixel on your site and the events behind it, set so a phone call or a form fill registers as a lead instead of a click. Without that, Meta optimizes toward whatever is cheapest to get, which is rarely the thing that makes you money.
Campaign management
Setup, targeting, and the weekly adjustments on your Facebook and Instagram campaigns.
Static & video ad creation
Images and short video built around your actual offer, in several versions per campaign so I can test which one your audience responds to.
Reporting & strategy calls
Reporting you can read in two minutes: what the budget bought, what a lead cost, and what I'm changing next.
You see the scope and the number before you commit to anything, and I don't add change orders for work on this list.
How the work goes
02
Build & launch
I set up targeting, creative, and campaign structure, confirm the pixel is recording leads, then launch and check results daily for the first weeks.
03
Optimize & scale
I test new ads against the ones working, cut what isn't bringing leads, and move the budget to what is.
I handle each account myself, so the person you scope the work with is the person who does it.
Questions about paid ad management
Which platforms do you manage ads on?
I run Meta ads, meaning Facebook and Instagram. If your business needs ads on other platforms, ask and I'll tell you straight whether I'm the right person for it.
Do I need to already be running ads?
No. I work with businesses just starting out with paid ads as well as businesses that already have campaigns running and want them audited and improved.
Do I need a Meta Pixel on my website?
Yes, and setting it up is part of ad management. The pixel is what tells Meta which ads turned into calls and form fills, so the campaign can go looking for more of those people instead of more clicks. If your site doesn't have one, I install it and watch the events come through before we spend anything. If it does, I check what it is recording, because a pixel that only fires on page views isn't tracking anything you can optimize against.
Who pays for the ad spend?
You pay Meta directly for ad spend, separate from my management fee. Your budget stays visible and under your control.
How is pricing structured?
I scope a plan from your goals and your ad spend, and quote against that. Ask for a quote and I'll walk you through it.
How long until I see results?
Most accounts show usable data in the first few weeks as I tune targeting and creative. How fast that turns into booked work depends on your industry, your budget, and who else is bidding against you.
Other services
Let's
talk.
Tell me what you're selling and what you're spending now, and I'll come back with a plan and a number.
- You send it.Anything you can tell me about the business helps. A sentence is enough to start.
- I read it myself.No intake team or assistant sorts it first. I reply, and I'm also the one who does the work.
- You get a real answer.Within one business day, either a scope and a number, or the questions I need answered before I can give you one.
Send me a message
Tell me about your business and what you're trying to fix.